New Vehicle Lead
Just nowNameJ. Cormier
Phone(780) 555-••42
Emailj.cormier@•••.ca
Postal CodeT8A 4••
Trade-In2017 Ford Escape — 142,000 km
Desired Payment$425 / bi-weekly
Routed to CRM · 8sCost: $38
Buy Exclusive Dealer Leads. Guaranteed. Swapped If Bad.
Guaranteed monthly lead packages for your dealership — sold to one dealer only, never shared. Every lead includes full contact details, location and consent to text. Bad lead? We swap it, free.
- Name
- Phone
- Postal Code
- Trade-In Info
- Desired Payment
No Hype. Just Hustle.
Example lead record — details anonymized
6,000+
Quality leads
$450K
CAD revenue from online leads
+23%
Lead quality
Edmonton Dodge Dealership — One Year Partnership
Trusted by dealerships for
GMFordBuickChevroletBMW
Guaranteed lead packages
Buy leads by the pack. Swap the bad ones.
Pick a monthly volume, get a guaranteed number of exclusive dealership leads with full contact and location details. Anything that comes in bad — wrong number, fake name, out of market — gets swapped for a fresh lead at no cost.
Starter Pack
50 leads / month
$150 per lead
- Exclusive to your rooftop — never resold
- Full contact + location on every record
- Bad leads swapped, no questions asked
Volume Pack
150 leads / month
$125 per lead
- Priority delivery straight into your CRM
- Trade-in and desired payment captured
- Swap credits roll forward month to month
- Weekly quality review with your BDC
Market Lock
300+ leads / month
From $100 per lead
- Category exclusivity in your PMA
- SMS-consented contacts for instant texting
- Dedicated strategist and reporting
- Guaranteed monthly delivery volume
* Swap policy: report a bad lead within 7 days of delivery with the reason and it is replaced on your next delivery. Package volumes, pricing and exclusivity are confirmed in writing before your first billing cycle.
Exclusive to your rooftop
We sell every lead to one dealer only. You.
No shared lists. No bidding against three other stores for the same shopper. When you buy a lead package from Pointblank, that contact belongs to your dealership — guaranteed in writing.
One Dealer. One Lead.
Every lead is sold exactly once — to you. We never resell, recycle or share your contacts with another rooftop. Ever.
Full Contact & Location
Name, validated phone, email, full street address, city, province and postal code — plus trade-in and desired payment.
Consent to Text
Every lead opts in to SMS before delivery, so your BDC can text them the moment the contact hits your CRM — no cold-call compliance risk.
Bad Leads Swapped
Wrong number, fake name, out of market? Report it within 7 days and it's replaced on your next delivery — free.
Your dealership doesn't need more generic leads... It needs real, interested and qualified shoppers.
Buying third-party leads
- You buy the same lead three other dealers just bought.
- Name and number only — no trade, no payment, no context.
- Zero control over the ad, the offer or the audience.
- Cost per lead climbs every renewal, quality doesn't.
- No first-party data. Nothing compounds for your store.
- Attribution ends at the vendor's dashboard.
The Pointblank system
- Leads generated for your rooftop only, in your market.
- Name, phone, email, postal code, trade-in and desired payment.
- You own the campaigns, the creative and the audience data.
- Average $100–$150 per qualified lead depending on volume, tracked weekly.
- First-party audiences that make every next month cheaper.
- Full-funnel attribution from click to CRM to delivered unit.
Cost Per Lead Calculator
What is your current cost per lead actually costing you?
Move the sliders to your real numbers. We compare them against Pointblank lead packages averaging $100–$150 per qualified lead.
200 $
100
8%
Current monthly spend
$20,000
At package CPL
$12,500
- Monthly difference
- $7,500
- Annual difference
- $90,000
- Same budget at package CPL
- +60 leads/mo
- Units at 8% close rate
- 8/mo
Illustrative estimate only. Figures are based on the inputs you enter and a $125 example CPL. Actual package pricing varies by volume, market, brand, inventory, budget and season.
What lands in your CRM
Not just a name and number.
Name
A real person attached to the enquiry, not an anonymous form ping.
Phone
Validated mobile number so your BDC can call while intent is hot.
Deliverable address for follow-up sequences and offer matching.
Postal Code
Confirms the shopper sits inside your PMA before you spend a minute.
Trade-In Information
Year, model and mileage so you can appraise before the appointment.
Desired Payment
The budget number that tells your desk what to structure.
The system
We don't buy leads. We build the machine that generates them.
- 01
Capture Intent
Search, YouTube and Meta campaigns built around the queries and behaviours of shoppers already in the market for your brands.
- 02
Create Demand
Offer-led creative and video that pulls shoppers into the funnel before they start comparing dealers on price alone.
- 03
Convert
Dealer-specific landing experiences and forms that ask for trade and payment up front, then push straight into your CRM.
- 04
Optimize for Quality
Weekly review of sold outcomes, not just form fills. Budget moves toward the campaigns producing appointments and units.
Case Study — Independent Dodge Ram Jeep Dealer
What happened when Pointblank took over digital acquisition for a leading independent Dodge Ram Jeep dealer in Alberta?
6,000+
Quality leads
$450K
CAD revenue from online leads
+23%
Lead quality
While maintaining spend
Reported by the dealership
The year-one outcome the dealer reported back to us: lower cost per lead, higher quality, and revenue directly tied to online-generated appointments.
- Intent-based search campaigns built around in-market model, trim and finance queries.
- Prospecting search to pull demand from shoppers not yet searching the dealership by name.
- Display retargeting to keep VDP and form abandoners in the funnel at low cost.
- YouTube top-of-funnel and retargeting to build demand ahead of the search click.
Edmonton Dodge Dealership — One Year Partnership · Results reported by the dealership
Published result — Sparta Finance
Repeated results. Not a one-off.
14,000+
Leads
5000+
Units sold
$206K
Ad spend
Meta only
Pointblank's published Sparta Finance result — Meta only
Our commitment
The Lead Guarantee.*
If a lead is not a real person, we will swap it. A qualified lead includes a valid name, phone number, email, postal code, trade-in information and desired payment — the details your sales team needs to work the deal, not just a name on a list.
* Lead swap guarantee applies to the first 30 days of a qualifying Pointblank lead package. A lead must be reported as invalid within 7 days of delivery to qualify for a replacement. Minimum package commitment and other eligibility requirements apply. Full terms to be confirmed and published here.
Get pricing for your store
Tell us what you're working with.
We'll reply with a budget estimate and a plan for your rooftop.
Your next 100 sales are guaranteed with our leads.
Let's build the exclusive lead flow that fills your showroom and delivers units.
Or call 1-800-555-0142